76% of consumers use search engines to find local businesses. If you’re a local business struggling to attract leads or buyers from your city and surrounding areas, it’s time to focus on your local SEO efforts. Specifically, optimizing your Google My Business (GMB) profile can make a significant difference. It seems simple, but it takes strategy and skill to do it right.
Understanding the Google Reviews Link
One powerful feature of GMB is the ability to generate a direct link for customers to leave reviews. Customers can easily post reviews and browse your business profile if you share a short URL. This not only enhances your online presence but also builds trust with potential customers.
To generate a review link from your computer, follow these steps:
1. Log in to your Business Profile Manager.
2. If you have multiple locations, open the profile you want to manage.
3. Click on “Home” in the left menu.
4. Copy the URL from the “Get more reviews” card and share it with your clients.
On your mobile device, access the GMB app.
1. Open the GMB app.
2. Select the profile you wish to manage.
3. Tap on “Customers,” then “Reviews.”
4. Tap “Share” in the upper right corner.
5. Copy and share the URL with your customers.
Remember, while it’s beneficial to encourage reviews, it’s against Google’s review policies to offer incentives or set up review stations at your location.
Maximizing Your Google My Business Website
Your GMB website isn’t just a static listing; it’s an interactive platform where customers can rate and evaluate your business. Providing a direct link for reviews makes it easier for satisfied customers to share their experiences. Responding to these reviews promptly can help you gain customer confidence and show that you value their feedback.
Be aware that not all reviews will make it onto your GMB profile. Policy violations, such as inappropriate content or spam, may result in some reviews being removed. Google aims to display only helpful, relevant, and reliable reviews. If you notice missing reviews, it might be due to these reasons or technical delays, especially after the profile merges.
Why You Need Google My Business Management
Managing your GMB profile effectively makes it easier to engage with customers, update them about promotions or changes in business hours, and receive positive feedback. Your business must first gain visibility before you can enjoy these benefits. Google often prioritizes GMB profiles over regular websites in search results. Even if you have a website, ensuring your GMB profile is visible, accessible, and current is crucial.
Optimizing your GMB profile guarantees the visibility of even new businesses in local searches. If you haven’t managed your profile professionally, follow these steps to enhance visibility.
1. Review Your Business’s NAP (Name, Address, Phone Number)
Accurate and complete NAP information is vital. Many people still prefer calling businesses directly to get immediate information. Ensure your address is complete so customers can easily navigate to your location using apps like Siri, Google Assistant, or Waze. In our connected world, small details like a physical address are essential.
We heavily emphasize NAP because 90% of customers are likely to engage with businesses that have accurate or complete listings. Since GMB profiles often appear first in search results, customers typically click on the first precise listing.
2. Perfect Your Business Description
Google expects businesses to be precise and professional in their online conduct. GMB limits your business description to 750 characters, which forms the core of your profile. Focus on your offerings, uniqueness, background, or other customer-friendly information.
Avoid stuffing your description with keywords, which can make it meaningless. Instead, think about relevant search terms your potential customers might use. For example, you might describe your business as a “family-friendly café offering organic, locally sourced meals in a cozy setting.” Ensure the description reads naturally and provides value to the reader.
Also, consider the tone of your description. It’s an excellent opportunity to showcase your brand’s personality while differentiating yourself from competitors.
3. Choose the right category
Choosing the appropriate primary category for your business is crucial. While only the primary category appears on your company page, subcategories influence whether your listing appears in local searches. Research the competitors’ categories and select the ones that best fit your business.
Be cautious about frequently changing your GMB category, as it can lead to suspension from the platform. Consistency is critical to maintaining your profile’s integrity and visibility.
4. Upload many photos
Visual content plays a significant role in attracting potential customers. Google encourages adding photos to help searchers learn more about your business. Regularly uploading high-quality images makes your business appear dynamic and can increase the likelihood of conversions.
Add new photos weekly and monitor how they appear in search results. Encourage customers to share their pictures of your business. This not only provides authentic content but also engages your community. Consider incentivizing your staff to capture moments that highlight positive customer experiences.
Businesses with more than 100 photos receive 100% more calls than those with fewer images. Visual engagement can significantly impact customer actions.
5. Monitor those reviews
Reviews are a critical component of your GMB profile and play a significant role in local rankings. A well-maintained profile with positive reviews can significantly enhance your online visibility. Customers often evaluate businesses based on their star ratings and the sentiments expressed in reviews.
To foster positive reviews:
Provide excellent customer service at every touchpoint.
Ensure your products or services meet high-quality standards.
Encourage satisfied customers to share their experiences.
Respond promptly and professionally to all reviews, both positive and negative.
Remember, even the best businesses receive the occasional negative review. What’s important is how you handle it. Address concerns respectfully and use feedback as an opportunity to improve.
Maintaining a steady stream of reviews requires proactive efforts. Regularly ask customers for their feedback. Even well-established brands must encourage reviews to keep their profiles active and engaging.
Final Thoughts
Optimizing your Google My Business listing doesn’t have to be overwhelming. With the appropriate strategy, you can effortlessly improve your online presence. At SEM Web + SEO, we specialize in helping small to medium-sized businesses boost their online visibility and achieve better rankings.
Focusing on these key areas allows you to connect with more local customers and effectively grow your business.
I’m here to offer advice and support as you navigate the digital landscape. If you need assistance optimizing your GMB profile or developing a comprehensive SEO strategy, don’t hesitate to reach out. We can ensure your business stands out in the crowded online marketplace.
Let’s Work Together
Your success is our priority. Contact SEM Web + SEO today, and let’s take the first step toward enhancing your online presence and growing your business locally. I’m excited to share my expertise and help your business reach new heights.